In 1894 in Sordevolo, a village in the upper Elvo Valley in the Biellese, Rosa Pidello Rosso began to produce, ripen and market typical local cheeses. At that time, from late spring to the end of summer, many Biellese farmers moved up to the mountain pastures, even as far as the Valley of Gressoney. The cheese was transported by mule or by carriers across the Lace pass, into the Elvo Valley and then to Sordevolo and into the cellars of the Rosso family. Rosa was succeeded by Gillio who, together with his son PierLuigi, continued the production, ageing and ripening of traditional Biellese cheeses.

More than 120 years later the mission of Enrico and Riccardo, Pier Luigi’s sons, is to continue to invest their work with the same passion. This is how the unique flavour of the Rosso cheeses originated.